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Inside the outer loop

February 18th, 2025

41 minutes

A new approach to test data management

In this episode, the Curiosity team explore a new approach to test data management, one that aligns with the test data needs of large organisations.

The conversation begins with Huw and James discussing the challenges organisations face in test data management as they approach 2025. The introduction of AI is seen as a potential solution, but James stresses the importance of a structured approach to test data management through their new framework: Discover, Act, Monitor.

Discover; Gain full visibility into your application landscape. Understand what data exists, how it’s structured, where it’s located and who uses it for more informed decision-making. Act; Intelligently execute on actionable insights gained from the discovery and monitoring phases of your test data journey. Monitor; Proactively govern your test data and leverage AI-driven insights, to help you anticipate issues, optimise processes, and ensure compliance across your whole enterprise.

This approach describes how organisations can effectively discover their data, act on insights, and continuously monitor changes to maintain data integrity and quality. Listen to the full episode to learn more!

Watch the full episode to learn more!

Who's in the loop?

Join Ben Riley, James Walker and Huw Price, as they discuss a new approach to test data management, one that aligns with the test data needs of large organisations.

James Walker - Curiosity Software CEO

James Walker

Co-Founder & CEO
James Walker is the Co-Founder and CEO of Curiosity Software, where he works with a range of organisations to identify and resolve their quality needs.
Huw Price - Curiosity Software

Huw Price

Chairman & Co-Founder
Described as “the Godfather of test data”. Huw is a serial test data inventor, and has worked with the world’s largest organisations.
Ben Riley - Curiosity Software

Ben Riley

Chief Product Officer
Ben brings over 15 years of DevOps and Continuous Testing experience, having worked worldwide to remove bottlenecks in enterprise DevOps pipelines.

Inside the outer loop

Together with industry leaders and experts, the Curiosity team uncovers actionable strategies to navigate the outer loop of software delivery, streamline test data management, and elevate software quality!
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